WooCommerce, built by talented folks at WooThemes, is probably the most popular and widely used free eCommerce plug-in for WordPress. Packed full of top-of-the-line features, this powerful and highly extendable plug-in empowers you to turn your WordPress site into a multi-million dollar eCommerce store. One of the best things about WooCommerce is its golden collection of free and paid themes and extensions, using which you can tailor your online shop to meet your specific needs.
Used by world’s most reputable brands like Entrepreneur, Cosmopolitan and Harley-Davidson, WooCommerce currently powers more than 17.77% of eCommerce websites on the entire internet. Key features of WooCommerce include PayPal Standard integration, sales and reviews reports, multiple shipping options, flexible couponing system and easy inventory management. If you’re looking for a robust, intuitive and highly customizable eCommerce plug-in, then you should definitely give WooCommerce a shot. If you want to learn more about this, you’ll like my guide on how to create an online shop with WooCommerce.
Easy Digital Downloads is a lightweight, feature-rich and simple to setup eCommerce solution for selling digital downloads via WordPress at no cost. Rather than including a lot of useless features like other plug-ins, Easy Digital Downloads has kept selling digital goods simple and streamlined by providing only most useful features. It ships with a powerful reporting system that enables you to see all of your earnings and sales through interactive graphs and easy to analyze data tables. You may also want to read my full Easy Digital Downloads review.
As EDD is built with WordPress Coding Standards in mind, it’s the most developer friendly eCommerce solution. Means, it’s extremely easy for a developer to make changes to the EDD codebase. With more than 200 themes and extensions, you can tailor EDD to your specific needs. If you only sell digital products, EDD will be the best choice for you.